Sharpening the Design Concept from Micro Journey Moments
|Title||Sharpening the Design Concept from Micro Journey Moments|
|Date||17 August 2022|
|Time||2pm to 5pm|
|Location||IMDA PIXEL (Seminar Room, Level 2), 10 Central Exchange Green, Singapore 138649|
About the workshop
Empathy is the first step in design thinking because it is a skill that allows us to understand and share the same feelings that others feel. Through empathy, we can put ourselves in other people’s shoes and connect with how they might think about their problem, circumstance, or situation.
In this workshop, you will learn how to Identify the critical personas to your business which is essential to crafting the problem statement you seek to solve. You also will learn to recognise the steps taken to determine how you can go about the micro-moments to sharpen your design concept.
Presenting Partner: Savant Degrees
Savant Degrees is an innovation firm which started in 2009 to help companies create user-centered products and solutions that will transform their businesses. With many years of consulting experience with the best industry leaders, we have gathered invaluable digital solution insights; and created various ready to use back-end platforms and frameworks that are customisable to every business need.
Our team works across Singapore, Jakarta and Manila to serve clients who are looking for product innovation and digital transformation to increase their competitive edge in this increasingly fast paced digital era. Savant Degrees helps customers unleash their exponential growth through digital transformation; rapidly build prototypes to test out best ideas through our Innovation Acceleration Lab; cultivate a culture of innovation through our Digital Learning Program; or engage our SWAT Team and access Savant Degrees’ key resources, advisors and partner network.
Zihuan Wee, CEO / Lead Innovation Consultant of Savant Degrees
Zwee is the founder and CEO of Savant Degrees since 2009, and has since consulted for a diverse group of establishments from Dairy Farm, P&G, Singtel, Singapore Zoo to successful local online retailers like RedMart in the field of digital innovation. He has been actively involved in government panels, committees and initiatives. He also frequently speaks at events and colleges on leadership, entrepreneurship and digital innovation. Zwee’s interest and strength lie in attracting and growing talented and inspired individuals to solve real world challenges, and crafting exceptional products.
Zwee is TÜV SÜD PSB’s Professional Singapore Certified Management Consultant (Certificate Registration No. SCMC-2111-P0405). Certified areas of services offered include Business Strategy Development , Product Development, Digital Transformation and Digital Product Innovation.
Adrian Mok, Supporting Innovation Consultant / Digital Project Manager of Savant Degrees
Adrian is a passionate, self-starter. With over a decade of experience in start-ups and event management, he has a proven track record of kickstarting new operations from ground zero. Adrian is the person who brought Aviva Ironman 70.3 into Singapore as one of the most spectacular sports event that is staged in the city. Adrian also conceptualized the first night and ultra-marathon event, Sundown Marathon in Singapore. An agent of change, Adrian joined the social service and introduced design thinking into social enterprises. He led the employment re-modeling and fundraising projects in MINDS.